How To Write an Ethical and Impactful Fundraising Appeal

Have you ever wondered how effective your fundraising appeals truly are? Will they help you meet your fundraising goals? Are they resonant with your audience while honoring the communities you work with?

If these questions are often on your mind, then this 75-minute webinar is tailor-made for you! We’ll provide you with an overview of the art and science behind creating compelling and impactful appeals, so you can ensure your message is community-centric and inspires donors to take action.

Details

📅 Tuesday, September 23, 2025

🕒 10 AM PT | 1 PM ET (75 minutes)

🎟️ Cost: Free

What You’ll Learn

Feel confident this giving season by learning:

> The anatomy of a fundraising appeal: Create specialized communications that boost giving while dignifying your community

> How to syndicate your content: Adapt your core messaging across channels to maximize your fundraising efforts

> Timing tactics: Plan and schedule your fundraising content to reduce stress this year-end

Your Hosts

Jena Lynch is the Education & Community Engagement Manager at Donorbox. With a focus on education, resources, and fundraising tools, she helps nonprofits make a greater impact in their communities. Jena has extensive experience in development, including volunteer management, peer-to-peer fundraising, community engagement, and in-kind donations. She is an enthusiastic public speaker, having led numerous webinars and workshops on effective fundraising, including Donorbox's Powerup Fundraising Bootcamp and at the Nonprofit Marketing Summit. Jena is a dedicated member of the local nonprofit community in both Greater Atlanta and South Florida.

Maria Bryan is a trauma-informed storytelling trainer. She is the host of the When Bearing Witness® podcast and facilitates the When Bearing Witness® Trauma-Informed Storytelling Certification Program. Maria’s work helps nonprofit leaders tell powerful and impactful stories that resist harm. Over the past 15+ years in the nonprofit and public sector, Maria has trained thousands globally in person and virtually—focusing on trauma-informed storytelling and purpose-driven marketing.